Business Foundations: A Changing World(11版)

定價：~~1240~~ 元

NT $ 1,178

作者：O. C. Ferrell，Geoffrey Hirt，Linda Ferrell
出版社：華泰文化
出版日期：2017-05-19
語言：英文
ISBN10：1259921832
ISBN13：9781259921834
裝訂：平裝 / 609頁 / 普通級 / 單色印刷 / 11版

內容簡介

　　1.Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

　　2.Offers a briefer, flexible, and integrated resource that is exciting, happening, focused and applicable.

　　3.Has a mixture of content and resources blended with application examples, activities, and fresh topics that show students what is happening in the world of business today

作者介紹

作者簡介

O. C. Ferrell

　　現職：University of New Mexico

Geoffrey Hirt

　　現職：DePaul University

Linda Ferrell

　　現職：University of New Mexico

PART I: BUSINESS IN A CHANGING WORLD
Ch 1 The Dynamics of Business and Economics
Ch 2 Business Ethics and Social Responsibility
Ch 3 Business in a Borderless World

PART II: STARTING AND GROWING A BUSINESS
Ch 4 Options for Organizing Business
Ch 5 Small Business, Entrepreneurship, and Franchising

PART III: MANAGING FOR QUALITY AND COMPETITIVENESS
Ch 6 The Nature of Management
Ch 7 Organization, Teamwork, and Communication
Ch 8 Managing Service and Manufacturing Operations

PART IV: CREATING THE HUMAN RESOURCE ADVANTAGE
Ch 9 Motivating the Workforce
Ch10 Managing Human Resources

PART V: Marketing Developing Relationships
Ch11 Customer-Driven Marketing
Ch12 Dimensions of Marketing Strategy
Ch13 Digital Marketing and Social Networking

PART VI: FINANCING THE ENTERPRISE
Ch14 Accounting and Financial Statements
Ch15 Money and the Financial System
Ch16 Financial Management and Securities Markets

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