Establishing Credibility as a Central Theme—Since professional success depends on managing and working within professional relationships, this textbook uses credibility or trust as a central
principle throughout. Cardon’s Chapter 1 establishes the importance of credibility, and then waves principles such as relationship-building, emotional intelligence, and listening throughout the
book. Credibility is considered a key leadership attribute in today’s networked world.
Forward looking vision built on tradition—Business Communication: Developing Leaders for a Networked World stays true to core business communication principles established over many decades.
Yet it also goes beyond traditional texts by its inclusion of the latest communication practices facilitated by communication technologies and its enhanced coverage of increasingly important
business communication topics
