Strategic Management: Text and Cases(8版)

Strategic Management: Text and Cases(8版)
定價:1320
NT $ 1,254
 

內容簡介

  New Features

  1.Insights from Executives. This feature highlights executives who have been extremely helpful in addressing issues that are salient to strategic management. These executives, each of whom was interviewed by the authors themselves, hail from worldwide organizations and include Lise Saari (former Director of Global Employee Research, IBM), Terrie Campbell, (Vice President of Strategic Marketing at Ricoh Americas Corporation), and David Drews (Executive Vice President and CFO of Project: Worldwide, a global network of marketing agencies).

  2.Insights from Research. This feature summarizes the authors’ key research findings on a variety of issues and, more importantly, addresses their relevance for making organizations (and managers!) more effective. In Chapter 2 the authors discuss findings from a meta-analysis (research combining many individual studies) to debunk several myths about older workers—a topic of increasing importance, given the changing demographics in many developed countries. In Chapter 4, they address a fascinating study that found that “dormant ties” (people with whom we have not been in contact for at least three years) can be extremely valuable. And, in Chapter 8, they explore useful research about what to consider when leading virtual teams.
 

作者介紹

作者簡介

Gregory G. Dess


  現職:University of Texas at Dallas

Gerry McNamara

  現職:Michigan State University

Alan B. Eisner

  現職:Pace University
 

目錄

PART I: STRATEGIC ANALYSIS
Ch 1 Strategic Management: Creating Competitive Advantages
Ch 2 Analyzing the External Environment of the Firm: Creating
Competitive Advantages
Ch 3 Assessing the Internal Environment of the Firm
Ch 4 Recognizing a Firm’s Intellectual Assets: Moving beyond a
Firm’s Tangible Resources

PART II: STRATEGIC FORMULATION
Ch 5 Business-Level Strategy: Creating and Sustaining
Competitive Advantages
Ch 6 Corporate-Level Strategy: Creating Value through
Diversification
Ch 7 International Strategy: Creating Value in Global Markets
Ch 8 Entrepreneurial Strategy and Competitive Dynamics

PART III: STRATEGIC IMPLEMENTATION
Ch 9 Strategic Control and Corporate Governance
Ch10 Creating Effective Organizational Designs
Ch11 Strategic Leadership: Creating a Learning Organization and
an Ethical Organization
Ch12 Managing Innovation and Fostering Corporate
Entrepreneurship

PART IV: CASE ANALYSIS
Ch13 Analyzing Strategic Management Cases
Cases C-1
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