International Business (Asia Global Edition)2版
定價：1320 元
NT $ 1,254
- 作者：Hill，Wee，Udayasankar
- 出版社：華泰文化
- 出版日期：2015-08-20
- 語言：英文
- ISBN10：125901181X
- ISBN13：9781259011818
- 裝訂：平裝 / 749頁 / 普通級 / 單色印刷 / 2版
In this edition, we continue to emphasize both theoretical and practical content that enhances focus on the global business environment, as well as cases based on Asian firms.
This involves changes to the main narrative of chapters and the introduction of new and interesting anecdotes by means of the Country Focus and Management Focus boxes-a highlight of this
leading text to date.
For a more detailed overview of all the changed in this edition, we direct the reader to the chapter synopses that follow this preface.
Finally, we has also updated all statistics and other information, as far as possible.
