Strategic Management(3版)

定價：~~1240~~ 元

NT $ 1,178

作者：Frank T. Rothaermel
出版社：華泰文化
出版日期：2016-08-18
語言：英文
ISBN10：1259255492
ISBN13：9781259255496
裝訂：平裝 / 526頁 / 普通級 / 單色印刷 / 3版

內容簡介

　　Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.

作者介紹

作者簡介

Frank T. Rothaermel

　　現職：Georgia Institute Of Technology

PART I: ANALYSIS
Ch 1 What Is Strategy?
Ch 2 Strategic Leadership: Managing the Strategy Process
Ch 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Ch 4 Internal Analysis: Resources, Capabilities, and Core Competencies
Ch 5 Competitive Advantage, Firm Performance, and Business Models

PART II: FORMULATION
Ch 6 Business Strategy: Differentiation, Cost Leadership, and Blue Oceans
Ch 7 Business Strategy: Innovation and Entrepreneurship
Ch 8 Corporate Strategy: Vertical Integration and Diversification
Ch 9 Corporate Strategy: Strategic Alliances, Mergers and Acquisitions
Ch10 Global Strategy: Competing Around the World

PART III: IMPLEMENTATION
Ch11 Organizational Design: Structure, Culture, and Control
Ch12 Corporate Governance and Business Ethics

PART IV: MINICASES
HOW TO CONDUCT A CASE ANALYSIS

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