Global Business Today(9版)

定價：~~1180~~ 元

NT $ 1,121

作者：Charles W. L. Hill，Tomas M. Hult
出版社：華泰文化
出版日期：2016-04-13
語言：英文
ISBN10：9814738255
ISBN13：9789814738255
裝訂：平裝 / 541頁 / 普通級 / 單色印刷 / 9版

內容簡介

　　Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and award-winning instructors to present a contemporary and realistic perspective of this multi-faceted field.

作者介紹

作者簡介

Charles W. L. Hill

　　現職：University of Washington

Tomas M. Hult

　　現職：Michigan State University

PART I: INTRODUCTION AND OVERVIEW
Ch 1 Globalization

PART II: NATIONAL DIFFERENCES
Ch 2 National Differences in Political, Economic, and Legal Systems
Ch 3 National Differences in Economic Development
Ch 4 Differences in Culture
Ch 5 Ethics, Corporate Social Responsibility, and Sustainability

PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT
Ch 6 International Trade Theory
Ch 7 Government Policy and International Trade
Ch 8 Foreign Direct Investment
Ch 9 Regional Economic Integration

PART IV: THE GLOBAL MONEY SYSTEM
Ch10 The Foreign Exchange Market
Ch11 The International Monetary System

PART V: THE STRATEGY OF INTERNATIONAL BUSINESS
Ch12 The Strategy of International Business
Ch13 Entering Foreign Markets

PART VI: INTERNATIONAL BUSINESS FUNCTIONS
Ch14 Exporting, Importing, and Countertrade
Ch15 Global Production and Supply Chain Management
Ch16 Global Marketing and Research and Development
Ch17 Global Human Resource Management

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