This new edition of New Venture Creation is a significant update from the ninth edition. Rob Adams continues from the last edition as a co-author.
We have continued to edit for conciseness in this new edition, continuing to streamline your reading experience and reducing the total volume of the text by another 20 percent since the last
edition. This improves the flow of the discussion, which now has a greater emphasis on the practical application of entrepreneurship.
The new tenth edition of new Venture Creation Contains the latest updates, including examples of entrepreneurs in action coping with the post-Internet bubble era, the mortgage loan crisis of
2007, and the recession of 2008.
We have also added resources to the publishers’ website for this text. This includes additional cases and concise Venture Opportunity Quick screen in Excel form.
