The Tenth edition represents a complete revision. This is because so many recent events and changes in the environment relate to the foundational concepts in business . This means that an
Introduction to Business textbook has to provide adequate coverage of dynamic changes in the economy as they relate to business decisions. We have listened to your feedback and incorporated
needed changes in content, boxes, cases, exercises, and other features.
Key features
1. Building Your Business Plan — Help students through the basic steps of building a business plan. Each chapter has a relevant plan-building exercise within the end-of-chapter
material.
2. Solve the Dilemma — Give students an opportunity to think creatively in applying chapter concepts to hypothetical situations that could occur in the real world.
3. Chapter Opening Vignettes — Available for all chapters.
4. “So You Want to be a ….” — Highlight a variety of career choices for college students and give them helpful suggestions, advice, and resources for which they can rely on as they consider
their future careers. It also gives information on professionalism and aptitudes for different types of careers.
