Part 1 the international hospitality and tourism industries environment. Chapter 1 the context of international hospitality management learning outcomes
1.The context of international management in the hospitality industry.
2.Rerpreting the concept of international management and
3.An introduction to the opportunities and pitfalls of globalisation
4.Commenting on past and current influences to establish a view on future trends and developments.
5.General environment and can interact within hospitality and tourism industry.
6.Cultural factors,
7.Political factors,
8.Legal factors,
9.Economic factors
10.Technological factors.
International case study discussion questions link to the website resources and test questions chapter 2 international management and culture learning outcomes
11.The concept of culture
12.Managing cultural diversity.
13.Culture and the development of organisations
14.The international dimensions of the hospitality industries and the complexities of multicultural working, both within the workforce and within the worker/organisation/client
interfaces.
15.Growing expectations within the hospitality industry as the culture of the guests becomes more sophisticated and articulated.
International case study discussion questions link to the website resources and test questions chapter 3 the dynamics of the hospitality industry learning outcomes
16.The dynamics of the hospitality industry
17.Globalisation theory and the changes in the hospitality industries:the accommodation, restaurant, brewing and leisure industry
18.The maturing hospitality industry with high levels of penetration in traditional markets find
19.Domestic growth and international markets
20.Branding loyalty within the hotel industry
21.Opportunities to increase business in areas of economic upturn and hedge against economic downturns in other locations.
International case study discussion questions link to the website resources and test questions chapter 4 the development of markets and multinational enterprises learning outcomes
22.The development of multinational enterprises
23.Advantages and disadvantages of a range of market entry modes,
24.Exporting,
25.Licensing,
26.Franchising,
27.Management contracts,
28.Joint venture,
29.Independent subsidiary.
International case study discussion questions link to the website resources and test questions part 2 aspects of strategic and functional management within the operation. Chapter 5 ethics and
social responsibility of international hospitality organisations learning outcomes
30.The typology of ethics and social responsibility of international hospitality organisations
31.Ethical dilemmas
32.Social responsibility challenges facing global organisations in international development,
33.The fair trade,
34.Green issues,
35.Sex tourism
36.Gambling.
International case study discussion questions link to the website resources and test questions chapter 6 the international dimensions of marketing. Learning outcomes
37.The principles of marketing
38.Supporting and implementing the competitive strategy of an organization.
39.The marketing mix
40.The marketing tools and techniques
41.Influence the market place.
42.Design and implement the traditional marketing mix four p’s, namely, product; price; promotion and place
43.The extension to the seven ps (people, physical evidence and process).
International case study discussion questions link to the website resources and test questions chapter 7 the international dimensions of human resource management. Learning outcomes
44.The international dimensions of human resource management.
45.Employment insecurity
46.Seasonality,
47.Fluctuations in demand,
48.Part-time and temporary employment.
49.The turnover of personnel in the hotel and catering sector is legendary in terms of its scale.
50.Local issues managed in the international context.
International case study discussion questions link to the website resources and test questions chapter 8 the dimensions of international finance principles learning outcomes
International finance principles and theories
Financial performance measurement
Investment and return ratios
51.The positive and negative impacts from the single currency
52.International.
53.International case study discussion questions link to the website resources and test questions chapter 9 e-business and the implications for the hospitality industry. Learning
outcomes
54.Major issues involved in the e-business from the worldwide perspective
55.Implications for the hospitality industry.
56.Mediation and intermediaries
57.Technological determination
Technological dominance
International case study discussion questions link to the website resources and test questions chapter 10 culturally different locations, cultural backgrounds and clients from all around the
world learning outcomes
58.Cultural identities
59.Multicultural appreciation
60.Cultural recognition and respect
61.Developing practices to work in culturally different locations
62.Staff from many different cultural backgrounds and
63.Clients from all around the world
International case study discussion questions link to the website resources and test questions part 3 the drivers of change in the international environment. Chapter 11 smes advantages and
disadvantages in global competition. Learning outcomes
64.Advantages and disadvantages of smes in the global competition
65.The eu enterprise policy to support smes
66.Strategic choices for smes
67.Competion
68.Complement multinational hospitality companies across the world and within specific markets.
International case study discussion questions link to the website resources and test questions chapter 12 the major global hospitality markets analysis: europe and the americas learning
outcomes
69.Holistic accounts of the global international market
70.Development trends
71.Critical assessment of the trends and
72.International management challenges
International case study discussion questions link to the website resources and test questions chapter 13 the major global hospitality markets analysis: asia-pacific, and the middle east.
Learning outcomes
73.Holistic accounts of the global international market
74.Development trends
75.Critical assessment of the trends and
76.International management challenges for example east asia and pacific stand out as the regions with the largest growth rates of international tourist arrivals to europe over the period
2000 – 2020, and the middle east offers a remarkable collection of centres of great touristic appeal, creating a natural visitor magnetism.
International case study discussion questions link to the website resources and test questions chapter 14 an evaluation of an international case study. Learning outcomes
77.Critical overview of international hospitality management
78.Evaluation of an international case study.
79.The interactive forum proposed for the website
International case study discussion questions link to the website resources and test questions bibliography index.
