Global Business Today(10版)

定價：~~1240~~ 元

NT $ 379 ~ 1,178

作者：Charles W. L. Hill，G. Tomas M. Hult
出版社：華泰文化
出版日期：2017-05-19
語言：英文
ISBN10：1259921840
ISBN13：9781259921841
裝訂：平裝 / 525頁 / 普通級 / 單色印刷 / 10版

內容簡介

　　1.For the undergraduate or MBA level course of International Business where a concise paperback is desired. 

　　2.Features an analytical (as opposed to a descriptive) approach to the course and is known for having practical applications.

　　3.The text is influenced by each of the author's extensive global consulting experience for Fortune 500 companies.

作者介紹

作者簡介

Charles W. L. Hill

　　現職：University of Washington

G. Tomas M. Hult

　　現職：Michigan State University

PART I: INTRODUCTION AND OVERVIEW
Ch 1 Globalization

PART II: NATIONAL DIFFERENCES
Ch 2 National Differences in Political, Economic, and Legal Systems
Ch 3 National Differences in Economic Development
Ch 4 Differences in Culture
Ch 5 Ethics, Corporate Social Responsibility, and Sustainability

PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT
Ch 6 International Trade Theory
Ch 7 Government Policy and International Trade
Ch 8 Foreign Direct Investment
Ch 9 Regional Economic Integration

PART IV: THE GLOBAL MONETARY SYSTEM
Ch10 The Foreign Exchange Market
Ch11 The International Monetary System

PART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS
Ch12 The Strategy of International Business
Ch13 Entering Foreign Markets

PART VI: INTERNATIONAL BUSINESS FUNCTIONS
Ch14 Exporting, Importing, and Countertrade
Ch15 Global Production and Supply Chain Management
Ch16 Global Marketing and Research and Development
Ch17 Global Human Resource Management

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