Essentials of Contemporary Management(7版)

Essentials of Contemporary Management(7版)
定價:1150
NT $ 1,093
  • 作者:Gareth R. JonesJennifer M. George
  • 出版社:華泰文化
  • 出版日期:2017-06-05
  • 語言:英文
  • ISBN10:1260084140
  • ISBN13:9781260084146
  • 裝訂:平裝 / 526頁 / 20.2 x 25.4 x 18 cm / 普通級 / 全彩印刷 / 7版
 

內容簡介

  1.The authors focus on providing the most up-to-date theory taking place in the world of management.

  2.An emphasis on the challenges and opportunities facing businesses and integrated, timely examples make management issues relevant for students.
 

作者介紹

作者簡介

Gareth R. Jones 


  現職:Texas A&M University 

Jennifer M. George 

  現職:Rice University
 

目錄

PART I: MANAGEMENT AND MANAGERS 
Ch 1 The Management Process Today 
Ch 2 Values, Attitudes, Emotions, and Culture: The Manager as a Person 

PART II: THE ENVIRONMENT OF MANAGEMENT 
Ch 3 Managing Ethics and Diversity 
Ch 4 Managing in the Global Environment 

PART III: PLANNING, DECISION MAKING, AND COMPETITIVE ADVANTAGE 
Ch 5 Decision Making, Learning, Creativity, and Entrepreneurship 
Ch 6 Planning, Strategy, and Competitive Advantage 

PART IV: ORGANIZING AND CHANGE 
Ch 7 Designing Organizational Structure 
Ch 8 Control, Change, and Entrepreneurship 

PART V: LEADING INDIVIDUALS AND GROUPS 
Ch 9 Motivation 
Ch10 Leaders and Leadership 
Ch11 Effective Team Management 
Ch12 Building and Managing Human Resources 

PART VI: CONTROLLING ESSENTIAL ACTIVITIES AND PROCESSES
Ch13 Communication and Information Technology Management 
Ch14 Operations Management: Managing Vital Operations and Processes
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