Essentials of Marketing Research(3版)

　　Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

作者簡介

Joseph F. Hair　

　　現職：Jr.-Kennesaw State University

Mary Wolfinbarger

　　現職：California State University-Long Beach

Robert P. Bush

　　現職：University of Louisiana Lafayette

David J. Ortinau

　　現職：University of South Florida-Tampa