Research Methods for Leisure and Tourism a Practical Guide, 3/e

定價：~~2120~~ 元

NT $ 2,014

作者：A.J.Veal
出版社：桂魯
出版日期：2006-01-01
語言：英文
ISBN10：0273682008
ISBN13：9780273682004
裝訂：平裝 / 普通級 / 單色印刷 / 初版

內容簡介

　　This best selling text offers a practical guide to the methodology and techniques of conducting research in Leisure and Tourism. Covering both qualitative and quantitative methods, this completely revised and updated third edition is essential reading for all students and leisure managers evaluating and planning the services they offer

1. Introduction: what, why and who?
2. Approaches to leisure and tourism research
3. Starting out - research plans and proposals
4. The range of research methods
5. Reviewing the literature
6. Secondary data: sources and analysis
7. Observation
8. Qualitative methods
9. Questionnaire surveys and questionnaire design
10. Sampling
11. Survey analysis
12. Statistical analysis
13. Preparing a research report

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