Hotel and Lodging Management : An Introduction, 2/e
- 作者:Alan T. Stutts,James Wortman
- 出版社:桂魯
- 出版日期:2005-01-01
- 語言:英文
- ISBN10:0471474479
- ISBN13:9780471474470
- 裝訂:精裝 / 普通級 / 單色印刷 / 初版
Hotel and Lodging Management, Second Edition prepares readers to succeed as managers in the hotel and lodging industry, while developing a solid foundation for a long and successful career. This comprehensive resource combines detailed presentations of each department in a hotel or lodging establishment along with a close examination of organizational structure and the interdependent relationship among departments.
This updated Second Edition presents:
1.New,completely updated chapters on human resources and the sales and marketing departments
2.Up-to-date case studies reflecting the latest management trends and issues
3.Profiles of industry pioneers working at all types of properties,from small motels to five-star hotels
4.New sections on yield management, lodging environments, franchise companies, and management organizations
5.Hotel and Lodging Management,second Edition is a comprehensive tool to help readers develop the understanding, knowledge,and skills to be tomorrow's management leaders.