跨文化交際學教程

跨文化交際學教程
定價：174 元
NT $ 151
  • 作者：@王玉環 李金珊 @編/著
  • 出版社：北京大學出版社
  • 出版日期：2011-04-01
  • 語言：簡體中文
  • ISBN10：7301185553
  • ISBN13：9787301185551
  • 裝訂：平裝 / 197頁 / 普通級 / 單色印刷 / 初版
 

內容簡介

Intercultural Communication introduces the major principles of interculturalcommunication and demonstrates these principles in action by exploringdifferences in perception, world views, values, and verbal and nonverbalmessages. The book also includes current examples and concrete strategiesfor improving intercultural communication. The book is divided into eightchapters.
 

目錄

Chapter One Introduction to Intercultural Communication
1. The Chronological Development of Intercultural Communication
(1) The Contemporary Intercultural Communication in the U.S.A.
(2) Intercultural Communication in China
2. The Nature of Intercultural Communication
3. Factors of the Development of Intercultural Communication
(1) Technological Development
(2) Globalization of the Economy
(3) Widespread Population Migration
4. Why Study Intercultural Communication
Chapter Two Culture and Cultural Patterns
1. The Nature of Culture
2. Characteristics of Culture
3. Whole Culture and Subculture
4. The Nature of Cultural Patterns
5. Components of Cultural Patterns
(1) Beliefs
(2) Values
(3) Norms
(4) Social Practices
6. An Overview of Five Cultural Orientations
(l) Activity Orientation
(2) Social Relations Orientation
(3) Self-Orientation
(4) World Orientation
(5) Time orientation
……
看更多
網路書店 類別 折扣 價格
  1. 博客來網路書店
    新書
    87折
    $151