Global Business Today(12版)

定價：~~1320~~ 元

NT $ 1,254

作者：Charles W. L. Hill
出版社：華泰文化
出版日期：2021-07-15
語言：英文
ISBN10：1266103147
ISBN13：9781266103148
裝訂：平裝 / 615頁 / 21.6 x 27.5 x 1.9 cm / 普通級 / 全彩印刷 / 12版

內容簡介

　　1.Market defining with the most up-to-date current events, statistics, and examples.

　　2.Engages students with new opening and closing cases and insights from scholarly research.

　　3.Focuses on managerial implications of international business.

　　4.Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student outcomes.

作者介紹

作者簡介

Charles W. L. Hill

　　現職：University of Washington

PART I: INTRODUCTION AND OVERVIEW
Ch 1 Globalization

PART II: NATIONAL DIFFERENCES
Ch 2 National Differences in Political, Economic, and Legal Systems
Ch 3 National Differences in Economic Development
Ch 4 Differences in Culture
Ch 5 Ethics, Corporate Social Responsibility, and Sustainability

PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT
Ch 6 International Trade Theory
Ch 7 Government Policy and International Trade
Ch 8 Foreign Direct Investment
Ch 9 Regional Economic Integration

PART IV: THE GLOBAL MONETARY SYSTEM
Ch10 The Foreign Exchange Market
Ch11 The International Monetary System

PART V: THE STRATEGY OF INTERNATIONAL BUSINESS
Ch12 The Strategy of International Business
Ch13 Entering Developed and Emerging Markets

PART VI: INTERNATIONAL BUSINESS FUNCTIONS
Ch14 Exporting, Importing, and Countertrade
Ch15 Global Production and Supply Chain Management
Ch16 Global Marketing and Business Analytics
Ch17 Global Human Resource Management

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