Business Communication: Developing Leaders for a Networked World (4版)

定價：~~1280~~ 元

NT $ 1,216

作者：Peter W. Cardon
出版社：華泰文化
出版日期：2020-06-12
語言：英文
ISBN10：1260571351
ISBN13：9781260571356
裝訂：平裝 / 574頁 / 21.5 x 27.4 x 2 cm / 普通級 / 全彩印刷 / 4版

內容簡介

　　Students preparing to succeed in today's workplace require solid training in communication skills and principles, as well as experience in realistic professional applications.

　　Taking a case-based approach and maintaining a unique focus on credibility, Business Communication: Developing Leaders for a Networked World, Fourth Edition better positions students to understand the essentials of efficient and effective business communication.

作者介紹

作者簡介

Peter W. Cardon

　　現職：University of Southern California

PART I: INTRODUCTION TO BUSINESS COMMUNICATION
Ch 1 Establishing Credibility

PART Ⅱ: PRINCIPLES OF INTERPERSONAL COMMUNICATION
Ch 2 Interpersonal Communication and Emotional Intelligence
Ch 3 Team Communication and Difficult Conversations
Ch 4 Global Communication and Diversity

PART Ⅲ: PRINCIPLES FOR BUSINESS MESSAGES
Ch 5 Creating Effective Business Messages
Ch 6 Improving Readability with Style and Design
Ch 7 Email and Other Traditional Tools for Business Communication
Ch 8 Social Media for Business Communication

PART Ⅳ: TYPES OF BUSINESS MESSAGES
Ch 9 Routine Business Messages
Ch10 Persuasive Messages
Ch11 Bad-News Messages

Part V: Reports and Presentations
Ch12 Research and Business Proposals and Planning for Business Reports
Ch13 Completing Business Proposals and Business Reports
Ch14 Planning Presentations
Ch15 Delivering Presentations
Ch16 Employment Communications

APPENDIX A Punctuation, Number Usage, and Grammar
APPENDIX B Formatting for Letters and Memos

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