International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the
technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as
Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By
addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful
careers in international business.
