This new edition of the best-selling business handbook for artists and designers is a comprehensive guide to setting up a profitable, professional art or design practice. Written by an expert who teaches entrepreneurship and business start-up, this book leads the reader through the most important aspects of running a creative business, from how to make a living to innovation and managing business growth.
Topics include:
* Working with new technologies and social media
* Pricing work and financial planning
* Managing legal and copyright issues
* Building networks and successful negotiation tactics
* Planning for growth and exploiting future trends
New to this expanded edition are:
* International profiles of creatives who run thriving businesses
* Templates, forms and spreadsheets to copy or download from the companion website
* Exercises to build business skills
* An extended list of useful resources
* A chapter on how to grow your business
* An overview of the current business environment for entrepreneurs, including opportunities such as trading with a smart phone, copyright protection using QR codes, selling internationally,
crowd sourcing for funding, and setting up a pop-up shop
* Updated tax and legal information on setting up a business based in the UK or US
* Expanded information on trading internationally
The book is printed in a dyslexic-friendly font and includes illustrated mind maps and colour pictures throughout.
