New ventures are one thing, but the entrepreneurial flame is required in growing organisations too. This textbook examines entrepreneurial behaviour within the constraints posed by existing organisational structures and culture.
The authors show how entrepreneurship can be used to address crisis points of growth within small firms and to overcome the limitations of stagnation within large firms. By integrating entrepreneurship and innovation management, it presents a framework to diagnose entrepreneurial behaviour within existing firms.
Drawing upon research and practitioner testimonies, the book demonstrates how firms can overcome internal barriers to entrepreneurship and deliver sustained innovative performance in response to external opportunities and threats.
