Understanding the Born Global Firm

Understanding the Born Global Firm
定價:3150
NT $ 3,150
  • 作者:KarraNeri
  • 出版社:Routledge
  • 出版日期:2016-10-14
  • 語言:英文
  • ISBN10:1138219118
  • ISBN13:9781138219113
  • 裝訂:精裝 / 14 x 21.6 x 1.3 cm / 普通級
 

內容簡介

The challenges and opportunities that are presented to both small and medium-sized enterprises have changed dramatically in recent decades as the world’s economy becomes more globalised. The policies of open borders, a decrease in protectionism and the demise of the nation-state, have enabled small and large firms to engage in international activity from the outset.

The Global Entrepreneur: Lessons from International New Ventures, combines the many different theoretical perspectives on born-globals that have been previously researched, providing a unified framework to connect the antecedents, types, and outcomes of entrepreneurial activities pursued by such new ventures. A central case study of an international fashion firm which operates in over nine countries, runs through the text, highlighting the formation and success of born-globals and the importance of cultural competence.

This book will be invaluable to post-graduate students in the field of international business; entrepreneurship; ethnic entrepreneurs; global entrepreneurship, and international networks.

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