內容簡介

International and global in nature, this book provides a roadmap for the successful implemenation of innovation for companies and businesses currently working in the Middle East, the UAE, and more specifically, Dubai. The discussion focuses on implementing sustained innovation success within several industry segments, while identifying past, current, and future innovation-related successes that are leading to Dubai’s rise as the epicenter of innovation in the Middle East and most notably, the world. The authors have secured key interviews at the highest levels of government including Sheikh Mohammed and multiple UAE ministry officials.

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