Winkreative Design Stories

要學就向第一名學
向全球頂尖設計顧問大師學設計與心法

　　Winkreative是全球設計、品牌諮詢機構，由一手打造 Wallpaper及Monocle雜誌的Tyler Brule所創立，他們以前瞻洞見的設計方法論及心法，透過作為顧問諮詢的品牌案例，及各章節中編排的分享項目，以魅力、工藝、智能、清晰，和講故事的核心主題來進行。沿著Q&A部分，提供讀者理解Winkreative在大量且多樣的工作背後的洞察思維和技能，完整展現出這個顧問機構本身的獨特文化。

　　全書的攝影展現出Winkreative獨特的視角與美感，以交叉其中的漫畫插圖和essay向讀者帶來輕鬆的Winkreative歷史與生活。這本討論 Winkreative的設計書低調地將這個特有且具影響力的機構完美呈現出來。本書提供讀者一個全新的角度，透過他們的思維，了解在工藝與商業設計創意的交叉點上，如何結合商業及政策思維將商品及廣告呈現。

　　An insightful look at the work, mindset, and methodology of the global branding and design agency headed by Monocle founder Tyler Brule. Winkreative is the global design, brand identity, and consulting agency of Tyler Brule, the founder of Wallpaper* magazine and Monocle. Winkreative Design Stories is a journey through the history of this agency, which in only a short time has established itself as one of the most sought-after addresses for corporate design and branding in the world. Highlighting a selection of projects from relaunching national carrier Swiss International Air Lines to rebranding Thailand as a magnet for international business, the book spans several continents and an impressive roster of premium clients. Divided into the core themes of Charm, Craft, Intelligence, Clarity, and Storytelling, each chapter of the book showcases a set of projects sharing that characteristic, alongside short, conversational pieces, which offer insight into the thinking and skill behind Winkreative s huge diversity of work, revealing the culture of the agency itself. Still life photography displays Winkreative s unique perspective and distinctive aesthetic sensibility, while comic illustrations and reportage shoots inject a sense of playfulness and bring Winkreative s history and people to life. Winkreative Design Stories is a warm, understated reference book produced with outstanding production quality. Because there have been few published documentations of the agency s work in the past, this design treatise provides a unique perspective at the intersection of craft and commerce for design influencers and creatives, and business figures and policymakers alike.

.

作者簡介
           Winkreative is distinguished by its international focus, editorial authority, and unique, interdisciplinary approach to branding. With 50 multilingual staff, it serves more than 40 clients in 15-plus countries, all of which are united by premium positions in their respective markets. Founded by Tyler Brule in 1998, Winkreative continues to evolve as a unique, multidisciplinary global agency, focused on translating real-world business plans into creative brand expressions. Clients: BlackBerry, The Calvert Foundation, Case da Abitare, Lexus, Louis Vuitton, Mackintosh, Mini, Porter Airlines, Swiss International Air Lines, Taiwan Tourism Bureau, The Government of Thailand, Wimbledon, and many more