Ideaselling: Successfully Pitch Your Creative Ideas to Bosses, Clients and Decision Makers

Writing for graphic designers and copywriters, Harrison shares insights on getting a creative concept heard and approved by the decision maker. Each page provides a bite-sized piece of advice on connecting with decision makers during a presentation, finding out what clients want by listening, delivering a powerful pitch, and handling objections. Annotation 穢2010 Book News, Inc., Portland, OR (booknews.com)