Strategic Management of Technological Innovation(5版)

定價：~~1150~~ 元

NT $ 810 ~ 1,093

作者：Melissa A. Schilling
出版社：華泰文化
出版日期：2016-08-18
語言：英文
ISBN10：1259255522
ISBN13：9781259255526
裝訂：平裝 / 320頁 / 普通級 / 單色印刷 / 5版

內容簡介

　　Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

作者介紹

作者簡介

Melissa A. Schilling

　　現職：New York University

Ch 1 Introduction

PART I: INDUSTRY DYNAMICS OF TECHNOLOGICAL INNOVATION
Ch 2 Sources of Innovation
Ch 3 Types and Patterns of Innovation
Ch 4 Standards Battles and Design Dominance
Ch 5 Timing of Entry

PART II: FORMULATING TECHNOLOGICAL INNOVATION STRATEGY
Ch 6 Defining the Organization’s Strategic Direction
Ch 7 Choosing Innovation Projects
Ch 8 Collaboration Strategies
Ch 9 Protecting Innovation

PART III: IMPLEMENTING TECHNOLOGICAL INNOVATION STRATEGY
Ch10 Organizing for Innovation
Ch11 Managing the New Product Development Process
Ch12 Managing New Product Development Teams
Ch13 Crafting a Deployment Strategy

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