Economics Principles,Problems,and Policies (Asia Global Edition)(20版)

定價：~~1260~~ 元

NT $ 1,197

作者：Campbell R. Mcconnell，Stanley L. Brue，Sean M. Flynn
出版社：華泰文化
出版日期：2016-01-13
語言：英文
ISBN10：9814575135
ISBN13：9789814575133
裝訂：平裝 / 889頁 / 普通級 / 單色印刷 / 20版

內容簡介

　　Feature Summary

　　Two-Path Macro:Instructors who focus exclusively on Aggregate Demand-Aggregate Supply Model can now more easily skip the Aggregate Expenditure (Keynesian) model than before, while those who teach both the AD/AS and AE models can continue to do so in a logical manner.

　　A Patient, Step-by-Step Approach: Realizing that for most students, this is their first introduction to economics, the authors take a patient, step-by step approach to teaching the material. The authors explain the theory and models slowly and thoroughly.

　　Multiple-choice “Quick Quizzes” to accompany the Key Graphs. Graphs that have special relevance are labeled “Key Graphs,” and each includes a multiple-choice quiz. These 4-question quizzes allow students to test their understanding before moving on. Answers are provided on the page, but upside down.

　　Figure Legends: Legends accompanying diagrams are often in-depth, self-contained analyses of the concepts. The legends are quick synopses of important ideas. They help the students understand the visual representations more fully.

　　Study Questions and Problems: Up to 30 questions and problems follow every chapter. The questions cover concepts and material from the chapter, while the problems ask students to apply those concepts.

作者介紹

作者簡介

Campbell R. Mcconnell

　　現職：University of Nebraska

Stanley L. Brue

　　現職：Pacific Lutheran University

Sean M. Flynn

　　現職：Scripps College

PART I: INTRODUCTION TO ECONOMICS AND THE ECONOMY
Ch 1 Limits, Alternatives, and Choices
Ch 2 The Market System and the Circular Flow

PART II: PRICE, QUANTITY, AND EFFICIENCY
Ch 3 Demand, Supply, and Market Equilibrium
Ch 4 Market Failures: Public Goods and Externalities
Ch 5 Government’s Role and Government Failure

PART III: CONSUMER BEHAVIOR
Ch 6 Elasticity
Ch 7 Utility Maximization
Ch 8 Behavioral Economics

PART IV: MICROECONOMICS OF PRODUCT MARKETS
Ch 9 Businesses and the Costs of Production
Ch10 Pure Competition in the Short Run
Ch11 Pure Competition in the Long Run
Ch12 Pure Monopoly
Ch13 Monopolistic Competition and Oligopoly

PART V: MICROECONOMICS OF RESOURCE MARKETS AND GOVERNMENT
Ch14 The Demand for Resources
Ch15 Wage Determination (+ Appendix)
Ch16 Rent, Interest, and Profit
Ch17 Natural Resource and Energy Economics
Ch18 Public Finance: Expenditures and Taxes

PART VI: MICROECONOMIC ISSUES AND POLICIES
Ch19 Antitrust Policy and Regulation
Ch20 Agriculture: Economics and Policy
Ch21 Income Inequality, Poverty, and Discrimination
Ch22 Health Care
Ch23 Immigration

PART VII: GDP, GROWTH, AND INSTABILITY
Ch24 An Introduction to Macroeconomics
Ch25 Measuring Domestic Output and National Income
Ch26 Economic Growth
Ch27 Business Cycles, Unemployment, and Inflation

PART VIII: MACROECONOMIC MODELS AND FISCAL POLICY
Ch28 Basic Macroeconomic Relationships
Ch29 The Aggregate Expenditures Model
Ch30 Aggregate Demand and Aggregate Supply (+ Appendix)
Ch31 Fiscal Policy, Deficits, and Debt

PART IX: MONEY, BANKING, AND MONETARY POLICY
Ch32 Money, Banking, and Financial Institutions
Ch33 Money Creation
Ch34 Interest Rates and Monetary Policy
Ch35 Financial Economics

PART X: EXTENSIONS AND ISSUES
Ch36 Extending the Analysis of Aggregate Supply
Ch37 Current Issues in Macro Theory and Policy

PART XI: INTERNATIONAL ECONOMICS
Ch38 International Trade
Ch39 The Balance of Payments, Exchange Rates, and Trade Deficits

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