Business Research Methods 12/E
1. A new chapter on oral presentations.
2. Market-leading coverage of questionnaire design and web-based survey techniques
3. New examples dealing with Internet research, cloud computing, Excel in data analysis and presentation, smart phone research, dirty data, gut hunches, wildcat surveys, and more.
4. New research stories that relate to such organizations or brands like the US Army, Netflix, Snausages, Best Buy, Blackstone Wines, Rypple, Twitter, Facebook, Ford, and Match.com, and
more.
5. A new type of discussion question from the headline demonstrates to students that research is applicable to all types of scenarios.
6. Emphasizes managerial decision making: A business focus has been integrated throughout the text. Students are presented with a "real-world" approach to business research topics and how
they are used in business.
