E-COMMERCE 2012 8/E (G-PIE)

E-COMMERCE 2012 8/E (G-PIE)
定價：1200 元
NT $ 1,200
  • 作者：LAUDON
  • 出版社：全華圖書
  • 出版日期：2012-10-01
  • 語言：英文
  • ISBN10：0273761293
  • ISBN13：9780273761297
  • 裝訂：平裝 / 912頁 / 普通級 / 單色印刷 / 8版
 

內容簡介

　　For the undergraduate and graduate e-commerce course in any business discipline.The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.
 

目錄

Part 1: Introduction to E-Commerce
Ch1: The Revolution is Just Beginning
Ch2: E-Commerce Business Models and Concepts

Part 2: Technology Infrastructure for E-commerce
Ch3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform
Ch4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps
Ch5: E-Commerce Security and Payment Systems

Part 3: Business Concepts and Social Issues
Ch6: E-Commerce Marketing Concepts: Social, Mobile, and Local
Ch7: E-Commerce Marketing Communications
Ch8: Ethical, Social, and Political Issues in E-Commerce

Part 4: E-Commerce in Action
Ch9: Online Retail and Services
Ch10: Online Content and Media
Ch11: Social Networks, Auctions, and Portals
Ch12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

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