Festival and Special Event Management, 5/e

定價：~~2880~~ 元

NT $ 2,736

作者：Johnny Allen，William O’Toole，Robert Harris，Ian McDonnell
出版社：桂魯
出版日期：2011-01-01
語言：英文
ISBN10：1742164617
ISBN13：9781742164618
裝訂：平裝 / 584頁 / 16k / 19 x 26 cm / 普通級 / 單色印刷 / 初版

內容簡介

　　Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.

PART 2 PLANNING
Chapter 4 The strategic planning function
Chapter 5 Conceptualising the event
Chapter 6 Project management for events
Chapter 7 Financial management and events
Chapter 8 Human resource management and events
Chapter 9 Marketing planning for events
Chapter 10 Promotion: integrated marketing communication for events
Chapter 11 Sponsorship of special events
Chapter 12 Sustainable event management
Chapter 13 Event tourism planning

PART 3 EVENT OPERATIONS AND EVALUATION
Chapter 14 Staging events
Chapter 15 Logistics
Chapter 16 Event evaluation and research

PART 4 LEGAL, RISK AND OHS MANAGEMENT AND EVALUATION
Chapter 17 Legal issues of event management
Chapter 18 Risk management

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