【推薦序】遇見趨勢，態度築夢 沈中華
清楚的知道你要什麼 蘇國垚
永遠延續對社會的貢獻 林文英
卯起來的熱忱 林裕盛
【作者序】我要的幸福
【感謝的話】一路以來的感謝
【南山精神】給南山人的一封信
Chapter 1. 成功，屬於全力以赴的人
未來的你，決定於現在············································· 32
機會永遠在你排斥的那一端
一段遇見，讓生命改變
快樂來自勇於改變 ················································ 37
永遠不要看輕別人的專業
改變，讓自己更快樂
我要的幸福
簡單就是力量 ······················································· 46
真正的興趣是做出來，不是想出來的
用一輩子兌換你鎖定的目標
用專業為自己加值
成功的人很多，但態度卻只有一種 ······················· 53
尊重自己的工作
Chapter 2. 態度對了，什麼都對了
沒有夢想的人會傷害人 ········································· 58
神燈首部曲
神燈二部曲
神燈三部曲
投注最真，活出無愧 ············································ 65
自欺欺人，注定窮忙
你的心裡有什麼？
凝望真心，才能活在當下
保險業的黃臉婆 ··················································· 73
實力來自日積月累
超級瑪莉 成功貴在態度 ································· 76
保險業的小瑪莉
成功貴在態度
生命不該浪費在挫折上 ········································· 81
平坦不是最佳道路
做保險真的很辛苦嗎？
無可救藥的樂觀 ··················································· 90
發生就是恩典
得到或失去只在轉念間
正面思考的力量 ··················································· 97
正面思考才能解決問題
負面只會吸引更多負面
成功，是可以培養的 ·········································· 102
三個好習慣
遵循最基本的規則
永遠要搞對次序
先有規矩，才有格局 ·········································· 112
很多差不多，就會差很多
該做什麼，就做什麼
別把格局做小了
超越第二名，那是第幾名？談目標設定
打造成功四部曲 ················································· 124
想要才有熱情
設定有期限的目標
主動的請教與學習，並擬定計畫 ································130
做，就對了
Chapter 3. 掌握未來的關鍵
當幸福來敲門，也要你開門迎接它 ····················· 134
成功是有腳的動詞
生命中的蝴蝶效應 ·············································· 138
蝴蝶效應的關鍵原因
定位自己的價值 ················································· 141
六星級的可樂
有些價值要靠自己爭取
從0到1，到無限 ················································· 145
努力過後勇於改變
每天進步一點點
享受貧窮，迎接困難 ·········································· 154
困難是最好的禮物
扛下責任，挑戰自己
找一份幸福的工作 ·············································· 160
第一步：愛上你的工作
第二步：我要的幸福
第三步：Yes, I do
幸福的盛開 ························································· 167
我有一個夢 ························································· 172
Chapter 4. 幸福的價值由你決定
為愛出征 ···························································· 176
因為愛，所以我存在
帶著愛才能堅持
風險無所不在
努力是為了減少遺憾
上輩子修得好，這輩子才能做保險 ····················· 185
保險的三大特質
做一個可愛的人
做別人不願意做的事 ·········································· 189
獨占才有超額利潤
先付出努力才能享受幸福
入對行，跟對人，做對事
用心就是專業 ····················································· 197
做到最好，就會最大
專業是對客戶的誓言
先努力才有感染力 ·············································· 202
努力，是得到認同的原動力
給許多機關槍和大砲的一段話
永遠為下一刻做好準備 ······································· 207
眼前的安逸只是錯覺
給自己放下的勇氣
夢想、夢想，要「夢」也要「想」
讓自己死而無憾的理想
未來由現在開始灌溉 ·········································· 216
遞延性的懲罰
累積性獎賞
別讓獎賞成為絆腳石
為自己寫一份幸福契約 ······································· 225
讓我們一起走到
Chapter 5. 當自己的老闆，延續南山創業精神
別在夢裡尋找真實的東西，否則你將失去更多
起心動念造成一生命運
賺錢的意義
南山壽險事業的精神：一直做的創業精神
南山壽險事業的制度：推銷與增員直轄
南山壽險事業的特質
【後記】南山文化：分享、傳承、感恩
【附錄】幸福態度語錄
