內容簡介
A concrete guide that links the theory of behavioral finance with applications in financial products Behavioral finance is a rapidly expanding field, with major implications for the way in
which the investment process is conducted. Behavioural Finance links the concepts of behavioral finance to measurable variables and smarter investment decision making. Comprehensive coverage
relating theory to practical investment analysis provides a usable, practical guide for real-world situations.
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新書95折$1093