Strategic Management: Building and Sustaining Competitive Advantage< 4 版>

Strategic Management: Building and Sustaining Competitive Advantage< 4 版>
定價:900
NT $ 855
  • 作者:PittsLei
  • 出版社:華泰文化
  • 出版日期:2005-09-01
  • 語言:英文
  • ISBN10:0324226217
  • ISBN13:9780324226218
  • 裝訂:平裝 / 538頁 / 普通級 / 單色印刷 / 初版
 

內容簡介

●Description

  STRATEGIC MANAGEMENT explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.

●New Features

  1.Focus on Strategic Competencies: The competencies are vision, distinctive value creation, planning & administration, global outlook, balancing stakeholder needs, and leveraging new sources of technology/innovation.

  2..Strategic Competency in Action: Over 40 entirely new short, “strategic competency in action” inserts highlight how a particular firm formulates and implements an approach to a given competency.

  3..Coverage of China: Explores the impact of China on the world scene, particularly on supply and demand conditions for “old economy” industries, as well as its emerging capabilities in high-technology fields.

  4..Chapter: A new chapter on corporate governance and the different mechanisms that are in place to examine how firms are responding to this permanent change on the legal/stakeholder landscape.

 

目錄


 Ch.1 Introduction
 Ch.2 The Competitive Environment: Assessing Industry Attractiveness
 Ch.3 Firm Capabilities: Assessing Strengths and Weaknesses
 Ch.4 Opportunities for Distinction: Building Competitive Advantage
 Ch.5 Shifts in Competitive Advantage: Responding to Environmental
 Change
 Ch.6 Corporate Strategy: Leveraging Resources to Extend Advantage
 Ch.7 Global Strategy: Harnessing New Markets to Extend Advantage
 Ch.8 Strategic Alliances: Competing and Cooperating for Advantage
 Ch.9 Designing Organizations for Advantage
 Ch.10 Balancing Integration and
 Change: Building Learning Organizations
 Ch.11 Corporate Governance: Instilling Principles for Enduring Advantage
網路書店 類別 折扣 價格
  1. 新書
    95
    $855