Essentials of Contemporary Management (9版)

Essentials of Contemporary Management (9版)
定價:1220
NT $ 1,098 ~ 1,159
  • 作者:Gareth R. JonesJennifer M. George
  • 出版社:華泰文化
  • 出版日期:2020-06-17
  • 語言:英文
  • ISBN10:1260575993
  • ISBN13:9781260575996
  • 裝訂:平裝 / 502頁 / 20.3 x 25.3 x 1.5 cm / 普通級 / 全彩印刷 / 9版
 

內容簡介

  1.Improve student learning outcomes using Connect, our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

  2.Incorporate recent developments in management theory and research with examples of how managers have responded to changes taking place in business.

  3.Gain insights through the lens of real managers and real challenges with rich experiential exercises.
 

作者介紹

作者簡介

Jennifer M. George


  現職:Rice University
 

目錄

PART I:MANAGEMENT AND MANAGERS
Ch 1 The Management Process Today
Ch 2 Values, Attitudes, Emotions, and Culture: The Manager as a Person

PART II: THE ENVIRONMENT OF MANAGEMENT
Ch 3 Managing Ethics and Diversity
Ch 4 Managing in the Global Environment

PART III: PLANNING, DECISION MAKING, AND COMPETITIVE ADVANTAGE
Ch 5 Decision Making, Learning, and Creativity
Ch 6 Planning, Strategy, and Competitive Advantage

PART IV: ORGANIZING AND CHANGE
Ch 7 Designing Organizational Structure
Ch 8 Organizational Control and Change

PART V: LEADING INDIVIDUALS AND GROUPS
Ch 9 Motivation
Ch10 Leaders and Leadership
Ch11 Effective Team Management
Ch12 Building and Managing Human Resources

PART VI: CONTROLLING ESSENTIAL ACTIVITIES AND PROCESSES
Ch13 Effective Communication
Ch14 Operations Management: Managing Vital Operations and Processes
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