This book provides a map of the FinTech industry and presents guideposts for navigating the landscape of the sector so that different parties (investors, entrepreneurs, and traditional
financial service companies) can enhance customer/product offerings, improve efficiency/cost structure, and ultimately profit as financial services and technology increasingly intersect. This
is accomplished by providing a perspective on the history and outlook of FinTech, as well as a deeper dive into key trends and examples of value-enhancing strategies in certain key FinTech
niches (payments, alternative lending (Peer-to-Peer, Algorithmic), alternative funding (crowdfunding), technology solutions for banking, insurance, and investment companies, and financial
media/content.
