It’s never too soon to start building your personal brand!
In today’s hyper-competitive world of business, individuals must differentiate themselves in order to stay on top—and the sooner young adults entering the workforce understand this truth, the
better. Author Michael D. Brown’s Fresh Notes on How Not to Graduate Into Poverty introduces you to the real-world challenges you’ll face post-graduation, and provides an easy-to-use
framework to help you build your brand and achieve success as a dynamic and “Fresh” employee straight out of college.
Using Brown’s “Fresh PASSION” methodology, this short guidebook outlines the core components of brand-building—including “Preparation”, “Staying Laser Focused”, and “Omitting the
Negative”—and provides valuable tips on how to successfully integrate these components into your daily life. Brief self-assessments following each section allow you a chance to reflect on
your own journey towards becoming a personal brand and identify areas of improvement.
Those who choose not to utilize their fullest potential run the risk of becoming viewed as “generic”. Fresh Notes helps you avoid this fate by encouraging you to begin your
professional life with a fresh and proactive approach.
