Veteran photographer’s rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct
marketing, public relations, and the Internet. This fifth edition has been thoroughly revised to include the most up-to-date coverage of social media and website development, and includes
thirty-seven interviews with top photographers. Readers will learn how to:
Create a business plan
Identify a marketing message
Find reps and agents
Hire a marketing coordinator
Deal with ethical issues
Work with commercial and consumer clients
Plan a budget
Create an effective portfolio
Write press releases
The Photographer’s Guide to Marketing and Self-Promotion contains unique information to help professional and aspiring photographers build satisfying, lucrative careers.
