Design-Centered Entrepreneurship

Design-Centered Entrepreneurship
定價:2698
NT $ 2,698
  • 作者:BasadurMichaelMin/ Goldsby
  • 出版社:Routledge
  • 出版日期:2016-07-07
  • 語言:英文
  • ISBN10:113892055X
  • ISBN13:9781138920552
  • 裝訂:平裝 / 14.6 x 22.2 x 1.9 cm / 普通級
 

內容簡介

Supported by extensive research and field testing, the book presents a step-by-step creative problem-solving approach to developing a unique business concept. Specific guidelines are given on exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions.

Drawing on methodologies from the design field, Design-centered Entrepreneurship will help students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept.

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