An accessible introduction to the design of Italian food branding, packaging, advertising, and marketing, covering all of the most iconic Italian foods, from Nutella to Illy
coffee.
This fascinating book delves into the innovative and visually stimulating world of top Italian foods. As the renowned designer Ettore Sottsass once said, “Eating necessarily involves a creative
process. In this sense it lies within the realm of the design profession.”
Eighty well-known Italian food products from the nineteenth century to the present day have been chosen and placed in broad historical contexts. The book tells the story of all the design
phases of each item—from the initial conception of the idea to its shape, packaging, communication, and advertising. A range of visuals, including original projects drawings, posters, and
magazine and television advertisements accompany informative text discussing the role of each brand and its impact on consumers’ personal habits.
Featuring a broad selection of products, such as as Parmiggiano Reggiano cheese, Illy coffee, Panettone Motta, Cirio tomatoes, Barilla pasta, San Pellegrino water, and Nutella, this book is
perfect for advertising professionals, graphic designers, brand managers, product designers, and anyone with an interest in Italian food and design.
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Idea Searching for Design: How to Research and Develop Design Concepts
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Designing for Sustainability: A Guide to Building Greener Digital Products and Services
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The Art of Dinosaur Designs
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Tragic Design: The Impact of Bad Product Design and How to Fix It
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Thinking Tools: Design as Process - on the Creation of Writing Utensils
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Alexander Girard: A Designer’s Universe
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Aston Martin 100
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American Silver in the Art Institute of Chicago
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Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
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Design With Intent: Insights, Methods, and Patterns for Behavioral Design
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Overcrowded: Designing Meaningful Products in a World Awash With Ideas
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Cars: Freedom Style Sex Power Motion Colour Everything
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Design Museum: A-Z of Design & Designers
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Design and National Identity
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Org Design for Design Orgs: Building and Managing In-House Design Teams
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New Mythologies in Design and Culture: Reading Signs and Symbols in the Visual Landscape
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Fontana Group Aluminum Atelier
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Pinball Wizards & Blacklight Destroyers: The Art of Dirty Donny Gillies
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Recaro: Seating in Motion
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Critical Design in Context: History, Theory, and Practices
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