An accessible introduction to the design of Italian food branding, packaging, advertising, and marketing, covering all of the most iconic Italian foods, from Nutella to Illy
coffee.
This fascinating book delves into the innovative and visually stimulating world of top Italian foods. As the renowned designer Ettore Sottsass once said, “Eating necessarily involves a creative
process. In this sense it lies within the realm of the design profession.”
Eighty well-known Italian food products from the nineteenth century to the present day have been chosen and placed in broad historical contexts. The book tells the story of all the design
phases of each item—from the initial conception of the idea to its shape, packaging, communication, and advertising. A range of visuals, including original projects drawings, posters, and
magazine and television advertisements accompany informative text discussing the role of each brand and its impact on consumers’ personal habits.
Featuring a broad selection of products, such as as Parmiggiano Reggiano cheese, Illy coffee, Panettone Motta, Cirio tomatoes, Barilla pasta, San Pellegrino water, and Nutella, this book is
perfect for advertising professionals, graphic designers, brand managers, product designers, and anyone with an interest in Italian food and design.
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The Originals
$593 -
Stile Ducati: A Visual History of Ducati Design
$2,975 -
Becoming a Design Entrepreneur: How to Launch Your Design-Driven Ventures from Apps to Zines
$700 -
Critical Design in Context: History, Theory, and Practices
$5,130 -
Design-Centered Entrepreneurship
$8,100 -
Cars: Freedom Style Sex Power Motion Colour Everything
$1,050 -
History of Furniture: A Global View
$5,625 -
The Hard Life
$1,715 -
The Fundamentals of Product Design
$1,293 -
Thinking Tools: Design as Process - on the Creation of Writing Utensils
$1,225 -
New Mythologies in Design and Culture: Reading Signs and Symbols in the Visual Landscape
$1,048 -
New Mythologies in Design and Culture: Reading Signs and Symbols in the Visual Landscape
$5,490 -
101 Danish Design Icons
$1,925 -
Samuel Chan: Design Purity and Craft Principles
$1,244 -
Design and National Identity
$5,130 -
Org Design for Design Orgs: Building and Managing In-House Design Teams
$1,050 -
The Art of Dinosaur Designs
$2,448 -
Design Museum: A-Z of Design & Designers
$1,398 -
Alexander Girard: A Designer’s Universe
$2,975 -
Creative Ideas of Materials & Products
$2,240