Crowdsourcing Your Filmmakers: Indie Film and The Power of the Crowd

Everyone has something to promote. Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure. But how do you rise above the noise? For a large number of those using social media, the belief is ＂He who shouts loudest wins.＂ For others, strategy revolves around the concept of ＂If you build it, they will come.＂ These are proven recipes for failure that are about broadcasting only, instead of broadcasting, engagement, and bonding.

In Crowdsourcing Your Film, Richard Bottocovers all aspects of crowdsourcing: how to create the message of your brand, project, or initiative; how to mold, shape, and adjust it based on mass response; how to broadcast a message to a targeted group and engage those with similar likes, beliefs, or interests; and finally, how to cultivate those relationships to the point where the message is no longer put forth solely by you, but carried and broadcasted as gospel by the masses who have responded to the sanctity of your initiative.