Inspirational Fitness Leadership Book Stresses the Power and Value of the Human Connection—While Offering a Proven, Comprehensive Plan for Systematic Success as a Personal Trainer…
Niche Title with Crossover Applications: Breakthrough “4C Method” Details Life and Business Skills That Can Transform a Career in Almost Any Chosen Field
The Four Core Competencies covered in Intrinsic Excellence are: Technical Expertise, Customer Care, Sales and Business Development/Strategy. As the author puts it, “Mastery of your art cannot be confused with success in the profession.” Most of those who fail as personal trainers fail because they mistake their necessary technical expertise as the principle predictor of financial success in their field. “Not so” is Rolando Garcia III’s response to this perception—and it holds true for almost any other profession. Technical expertise is at best only 25% of the success-formula… Without a thorough grounding in the other three core competencies, the trainer is doomed to mediocrity and will most likely not survive in the industry.
