In this completely revised and enlarged edition of his classic book, management expert Fredmund Malik offers managers sound professional advice for improving skills in organization,
decision-making, supervising, budgeting, and numerous other management-related tasks. Tailored to a new generation of managers for whom effectiveness is the key to success, this volume
reveals everything that all executives and leaders need to know to turn knowledge, personal strengths, talent, creativity, and innovative thinking into concrete results. By providing readers
with the universal principles, tasks, and tools of effective management, Malik helps them to cope with the ongoing centennial change in business and society he calls the “Great
Transformation,” thereby enabling managers to create more functional organizations and—through them—a viable society.
