Kingsnorth, a digital leader and strategist who specializes in digital marketing, digital transformation, and user experience, explains how to create a digital marketing strategy. He describes
what digital marketing is; aligning it with a business strategy; issues like technology, budget and resources, and regulation; planning; search engine optimization; paid search; display
advertising; social media; user experience and transformation; customer relationship management and retention; personalization; customer service; content strategy; analytics and reporting
techniques; and presenting the strategy to gain buy-in from decision makers. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
