This accessible textbook introduces multimodality: its origins, scope and the potential of multimodal research for understanding the ways in which people communicate. The authors illustrate the key concepts and methods in various domains while demonstrating how to engage critically with the notion of multimodality. Readers will learn to recognize similarities and differences in theoretical and methodological positions, and the limitations of different approaches are highlighted – including advice on how to mix and ultimately choose the most apt approaches for a study.
The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including:
With a wide range of examples, clear practical support and a glossary of terms,Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, Applied Linguistics and media and communication studies. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course to help readers engage with the issues raised by the book.
