Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:
TheArt of turning an entrepreneurial venture into a success
TheScience of practice as the heart of starting and running a successful entrepreneurial venture
TheProcess that tie these two areas together into a coherent and organized business
With its adaptive learning tools, studentslearn the art,science, andprocess of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.
