The E-myth Revisited

　　＊時代雜誌票選前五十本必讀的企業管理書
　　＊內容全面升級！創業教父麥克柏格詳細破解創業迷思！

　　本書由號稱「創業教父」之稱的麥克柏格所著，從1986年首刷發行以來，陸續獲得許多國外媒體的肯定，其中時代雜誌更將這本書列為前50本必讀的企業管理書，麥克柏格也因此和商管大師彼得杜拉克等名人並列。

　　本書問世以來，已被翻譯近30種語言，行銷超過一百四十個國家，主要原因除了作者在書中分享許多創業寶貴經驗，更重要的是作者也針對許多創業迷思提出警訊，例如「創業發作」一詞（entrepreneurial seizures）也是首度在本書中出現，作者認為，在創業的初期，許多創業者容易思考過了頭，甚至沉迷在自己可以擁有自己的事業美夢，但往往也容易漏看許多重要警訊。透過本書，相信可以讓帶給想創業的你更多啟發及思考。（文／妙角）

　　In this new and totally revised edition of the over one million copy bestseller, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business - from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective, the guiding light of all businesses that succeed - and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vial, often overlooked distinction between working on your business and working in your business. This book will truly enable readers to grow their businesses in a predictable and productive way.

作者簡介

麥克柏格（Michael E. Gerber）

　　麥克柏格為E-Myth Worldwide公司創辦者及首席執行官，同是也是公認的優秀中小企業咨詢專家，成功地掀起了全美中小企業革命浪潮。美國知名商業雜誌INC雜誌稱他為「創業教父」。同時，也是著名的暢銷書作家，他的思考和理念也獲得世界各地企業管理者認同。

　　Michael E. Gerber is a true legend of entrepreneurship. Inc. Magazine called him "the World's #1 Small Business Guru." He started over 40 years ago addressing a significant need in the small business market: businesses owned primarily by people with technical skills but few business skills, and no place to go to get meaningful help. Over the years, Michael E. Gerber's companies have helped tens of thousands of small business owner-clients to successfully transform their businesses into world-class operations.

　　Mr. Gerber's latest books are The Most Successful Small Business in the World, Awakening the Entrepreneur Within, The E-Myth Enterprise, The E-Myth Mastery, The E-Myth Manager, along with co-authored E-Myth Vertical books The E-Myth Attorney, The E-Myth Accountant, The E-Myth Optometrist, The E-Myth Chiropractor, The E-Myth Financial Advisor and soon to be released The E-Myth Landscape Contractor and The E-Myth Architect.