＂In the retail jungle dominated by giants like Walmart and Costco, survival for small and medium sized retailers will require a major shift from the traditional strategy of merchandise
management to focus on generating customer value. Coping with RetailGiants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major
retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector. This powerful stimulus
will accelerate the retail revolution and will be primarily carried out by entrepreneurial retailers-managers in small and medium size retailing. Dr. Samli blends retail theory and practice to
present a new model for retailing that delivers customer value, and ultimately, retail success. ＂--
