＂Eager business owners gain access to the playbooks of 24 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing
new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have
been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how
to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also includedis
information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses＂--
