Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Integrated Marketing Communication: Creative Strategy from Idea to Implementation
定價：4680 元
NT $ 4,680
  • 作者：Blakeman，Robyn
  • 出版社：Baker & Taylor Books
  • 出版日期：2014-07-10
  • 語言：英文
  • ISBN10：1442221216
  • ISBN13：9781442221215
  • 裝訂：精裝 / 19.1 x 26.7 x 3.2 cm / 普通級 / 再版
 

內容簡介

New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles.
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