Out of the blackout, into the boom years: Tracing 1940s America through ads
The aftermath of World War II brought unprecedented pride and prosperity to the American people. From Western
Electric communication tools (for “the modern battle”) to Seagram’s whiskey (for “Men Who Plan Beyond Tomorrow”) to the Hoover vacuum (“For every woman who is proud of her home”), the
post-war era represented a flood of products and services for every occasion.
Combining social, corporate and graphic history, this new hardcover edition of 40s ads follows America’s development through the anxieties of war to the buying-frenzy of
peace. These colorful signs of the times feature both blasts from the past and many brand names still going strong today. It’s hard to believe that the company who made your
ultra-compact mobile phone was once advertising portable radios with “Motorola: More radio pleasure for less money,” or that Electrolux didn’t have any qualms about using Mandy, the portly
black maid, to promote their new silent refrigerators: “Lor-dy, it sure is quiet!”
Through motorcars, cigarettes, lipsticks and cans of Cambell’s soup, this is an at once entertaining and eye-opening survey of the fears, fads and dreams that characterized a decisive
decade.
