The Advertising Concept Book: Think Now, Design Later: A Complete Guide to Creative Ideas, Strategies and Campaigns

The Advertising Concept Book: Think Now, Design Later: A Complete Guide to Creative Ideas, Strategies and Campaigns
定價:1118
NT $ 1,118
  • 作者:BarryPete
  • 出版社:Thames & Hudson
  • 出版日期:2016-07-26
  • 語言:英文
  • ISBN10:0500292671
  • ISBN13:9780500292679
  • 裝訂:平裝 / 20.3 x 24.1 x 3.2 cm / 普通級 / 再版
 

內容簡介

A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry’s most successful campaigns. Original.
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    $1118